Shilpi Gupta, Author at Blog Vertex

April 30, 2020September 5, 2020

Must to Include Details when Printing Retail Packaging Boxes

Want your retail brand and merchandise to get instant and wide acclaim? If you want to create an indelible impression of your brand, the products, and packaging both ought to have that “wow” factor that captivates the customers. Personalized boxes for retail should be gripping and communicative to help the shoppers evaluate the features of an item without having to look around for the required information. Meaningful packaging can earn your business a competitive edge. You can use it for swaying the potential buyers into trusting and liking your offerings. Customized boxes can impact your sales pitch if you want to market a newly launched item effectively, package it smartly to pique the interest of consumers.

Packaging for retail needs to be not only aesthetical but it should support you with getting noteworthy market positioning. Custom printed retail boxes that elucidate the unique selling points of your business in an impressionable manner would compel the customers to try out your merchandise. Packaging that makes shoppers believe that you are a trustworthy brand that develops products according to their inclinations would magnanimously increase your sales. Boxes for merchandise with a scintillating theme would make the onlookers stop by and get an overview of the items you have in stock. The packaging is a tool, a medium that you can utilize to your advantage for building a brand community.

So what kind of retail boxes you need for scoring sales, creating emotional inkling for your business, and connecting with the customers? The following essentials must be included in your packaging to make it result-oriented and engrossing!

Boxes that Speak for Products’ Distinctiveness

Packaging can be used as a call to action if it is intriguing and detailed enough to address customers’ concerns. Use the boxes for highlighting the individuality of your brand and retail items. You can have the benefits of a product explained through packaging in a way that convinces the consumers that they need to buy it. The content on the boxes should be about proposing a solution to the customer problem. Instead of traditional advertising phrases, astutely create the necessity for your merchandise using convincing and verifiable facts.

Entrust your custom box printing endeavor to the Packaging Republic and enjoy the perks of design assistance, printing according to your timeline, and quick shipping.

Value-Added and Purposeful Packaging

Retail packaging boxes should have value and purpose. The boxes must be simple to open, carry, and stock up if needed. You should meticulously choose the printing material and packaging layout. Cardboard and kraft are the popular stock options for the retail industry but if you want to check out other options, ask the printer for a stock book or samples. There are some preferred box styles for beauty, apparel, CBD, and other items, packaging can be custom made with the die-cut layout as well but you need to ensure that it doesn’t meddle with the user experience.

Compare the Services of Custom Retail Packaging Companies

When selecting a printing vendor for getting the boxes for retail customized, make certain that you check and compare the turnaround time, pricing, customization choices, and service aspects of various companies. You can’t depend on a printer that doesn’t have the skills, experience, and attitude to cater to your packaging needs, making a hasty or wrong preference can lead to a disaster. So the retail packaging supplier you sign up with should be competent and capable of delivering the finest quality boxes.

April 29, 2020January 4, 2021

Top Rooftop Solar Companies in India

Hailed as one among the top ten countries in the world who are utilizing solar power with full enthusiasm, India has come a long way in the solar power domain. With one of the fastest-growing economies in the world, its repercussions are manifold. Primarily, rapid growth in consumerism and globalization has led to an increased carbon footprint in the country, something it is unable to cope up from. So, how would it be then to use something that is perhaps the most abundant natural source of energy: Sun, to fight odds? Here, ensuring India is clean and green, utilizing solar power seems to be a likely answer.

There are myriads of ways in which solar energy is generated, however, Solar Rooftop System holds an ideal position. The reason being: firstly, in urban and rural India, millions of homes and commercial buildings have rooftops that receive an ample amount of sunlight daily, this can be converted into electric power. Secondly, they don’t demand extra setup and cause less hassle in setup. Thirdly, electricity costs are rising every year. Comparing average data, a commercial consumer is liable to pay around Rs. 7-9/- for using a unit of electricity. This, in turn, increases the overall expenditure. A rooftop plant reduces the electricity bills and helps in incurring profits going forward.

In sync with that, in February 2019, the Cabinet Committee on Economic Affairs chaired by Narendra Modi approved the Phase-II of Grid Connected Rooftop Solar Programme: aiming to achieve 40,000 MW by 2022. along with that, many other govt. led initiatives such as subsidies on power and policies on net-metering and providing it a strong base for the future.

The solar industry in this country is taking an interesting turn. So, let’s talk about the leading players in India’s solar industry.

Tata Power Solar Systems Ltd has been India’s leading solar company for decades. They are pioneers in India’s rooftop domain for more than 30 years. With a promise of 40% cheaper electricity, their solutions ensure energy-efficient living, cost savings and creating conscious citizens for a sustainable journey.

Loom Solar Pvt Ltd, headquartered in Haryana manufactures 10 watt-340 watt solar PV modules in poly and mono crystalline technology. It has already installed 75+ kW rooftop installations in homes, offices, and hospitals across India. Though recognised as Startup by Government of India, it comes with strong brand equity and holds a market leadership position in Mono Crystalline Panels that generates power in low light and cloudy weather.

Jakson stands as one of the strongest players in the sector with a portfolio of 40+ MW and numerous private and govt. projects under its belt. With expertise and in-house engineering capabilities, they have built innovative rooftop solar power plants in innumerable sizes: from a few KW to MW depending on needs. Ensuring zero hassle to customers, they have 70+ MW rooftop solar portfolio which incorporates their in-house manufacturing of modules and MMS and they promise to reduce your electricity costs by 50%. What makes them stand out from the rest is their customer stories, which involve projects in Rashtrapati Bhawan; solar rooftop on coaches of Indian Railways; on Varanasi and Raipur airports; on MDU University, Rohtak; on Yamuna Sports Complex and with Delhi Metro Rail Corporation. Not just this, they have planned to invest Rs 300 crores in Assam by setting up the state’s biggest solar power plant having 70 MW capacity. Further, they have started to develop 70 MW of solar projects in Amguri, Assam already.

Few other important names in business are Icomm Tele Ltd, founded in 1989 it is one of the very few companies in India to have a global reach. It has a strong presence in Nepal, Sri Lanka, Bangladesh, and many Middle Eastern nations. Then we have Vikram Solar and Waaree who are doing a noteworthy work in the solar industry.

Apart from them, We have another name in the Solar Industry i.e. Solaritis that is one of the best solar energy consultants in Delhi & offering rooftop solar panel installations in Gurgaon as well.

April 29, 2020January 4, 2021

Importance of Digital Marketing During Covid 19

As this deadly pandemic, Coronavirus seems to be not leaving us any time soon, making its way across the globe; the whole planet is on high-alert. All the world’s biggest mighties seem so helpless and scrambling to deal with this novel Covd19.

This crisis makes us choose from our priorities, which is either economy or human safety. Of course, without any second thought, all the countries have responded similarly, choosing human lives and safety as their topmost priority. This led many governments to encourage the public to avoid large gatherings and try putting a cease to contagion.

The latest article in the New York Times said that a critical concern is; as the virus persists in marching upon many dead bodies across Europe and the US, consumers will stay home.

But, the point in question is, till when? How long can we put businesses aside and keep that “We’re Closed” board hanging? There comes a time when we all will be out of cash and need to mint some money to keep the human lives going.

So, if the virus is rigid enough not to go anywhere this easy, we have to embrace this situation and adapt to the changes it brings. It is high time businesses and marketers keep attentive eyes on the ever-evolving circumstances and resume their business operations accordingly for the foreseeable future.

We already notice a behavioral transformation, with people shunning not only work, but eateries, bricks and mortar stores, and other public spots where they might spend money. With potential buyers choosing to stay at home, online digital marketing may become any brand’s best defense against Coronavirus.

How Should Marketers Respond?

With inestimable loss due to sudden lockdown and order cancellations at a massive level, companies are cutting huge costs. This makes room for digital marketing to take over traditional ones. It is because digital marketing is what seems to be the need of time; in terms of both affordability for companies and the right way to reach out to the potential audience.

With little to no people traveling and hitting roads, billboards, and other types of off-screen advertisements will go in vain. As a response, brands can consider reducing any future pop-ups, events, or off-line ads. It is because of the obvious reasons that most people won’t be able to see it, since they all are inside their homes, and on the phone, probably using social media.

Thus, social media and digital platforms are what marketers should most focus on. Brands should redo their marketing budgets and invest ‘in-person’ marketing dollars into digital marketing strategies.

Get the Most out of Your Digital Marketing Efforts

Considering all that’s happened and will happen, your business must be quick to adapt and surmount any barriers. If you can reallocate your marketing budget, consider doing it in such a way that gets you ahead of your competitors. You can have this edge by implementing more and more digital tactics such as online webinars, going live or posting recorded video content, and written content that depicts your audience’s needs.

At the end of the day, any amount of time consumed in strategizing and optimizing your digital marketing scheme will be fruitful. The overall outcome you are to harvest will far outlast the deadly virus.

Must Read : About Learn Digital Marketing

April 29, 2020January 4, 2021

How to Get Likes & Followers on Instagram [WORK100%]?

Answer to how to get Likes and Followers on Instagram (IG) is very easy, just follow the below told steps and get as many as likes and followers you want.

People consider likes and followers on Instagram important so that many are looking for ways to multiply those two things.

Please note, before using the service sites like and followers you should first check whether the site or website is safe to use or not.

Because if carelessly using the site can have a dangerous impact on our Instagram account, such as hacked, misused, follow other accounts by itself, and so on.

How to Get Likes and Followers on Instagram?

Here’s how to get followers and likes on Instagram safely and completely without an application and also using the application.

Use the Auto Like & Follow Site

This site is free like and follow service provider and is certainly safe to use.

Open a Browser (Example: Chrome, Browser) Then visit the Bekasi Follower website, then click the Enter button and Join Now.
Then open your Instagram, it will appear as shown below, press the This Is Me (bottom) button.
Then go back to the browser or the site that followed the followers before, then press the login button again.
After entering some options can be used. Insert Followers + to add followers, and Likes + to add likes to our posts.
Select which posts will be added to the post, then click the Likes + button, then wait for a moment until the notification Success appears!
You can repeat the method above to get more likes.

In addition to the above methods, you can also use natural methods like the one below to add likes and Instagram followers.

Add hashtags or hashtags to posts

You can add hashtags in posts, many hashtags can be used like #lfl #likeforlike, the purpose is to like each other through the hashtag.

So, people will arrive by liking each other

This is certainly troublesome where we are working together to interconnect with Instagram status.

You can also add hashtags that suit the atmosphere of what you post, for example, if you are in the mountains you can add hashtags related to mountains, for example, #gunung #toba #everest and others

The maximum number of hashtags that can be used is 30, use your best not to spam, if it is considered spam the Instagram party can punish your Instagram account.

Interact with Others on Instagram

Expand to hang out in the real world or Instagram or online friends, with the increase of friends, your friends also want to like and follow you.

If you are an interesting person, then fans who are interested in you will naturally follow and like all your posts.

Upload Posts at the Right Time

Of course, you might think, where do you like it at 3 in the morning? yes, maybe there is, but not as much time during the day and night where everyone is doing normal activities.

Post at the right time, once a day, once an hour, not too much. It will only make people who see your posts disturbed and will only block you.

Take a photo with an Artist or Famous Person

By taking pictures with artists, presidents, soccer players, professional gamers, you will most likely be able to add to your posts.

Because it is a misfortune if you ever take pictures with the role models that we idolize

Tag as Many Friends on Instagram

When tagging friends on Instagram, our posts will also appear in their timeline or chronology, so that our posts will be more widely seen and will add likes to the posts.

Edit Photos as Interesting as Possible

Editing photos can make photos look more interesting than they were before they were edited, with interesting and cool colors that will provoke people to like your posts.

Upload on Instastory

Sometimes people prefer opening the initiatory first rather than scrolling in the timeline.

Add photos of your posts on the initiatory so that it will make others curious. Then wait for likes to arrive.

Create a Quality Post

The last one, of course! People like quality posts, interesting content that can impress them.

How do you make a quality post? Look for ideas that can make the quality of your posts. Show your true self!

After making a quality post, just wait for the likes that come in constantly.

The final word

That’s a collection of tips for adding likes and followers; you can use all of the methods one by one. If you are in a hurry and want to get followers in no time, then you will have to choose a trusted service provider to buy real Instagram followers and get them in no time. Increasing your followers and likes organically demands much hard work and patience.

April 20, 2020January 4, 2021

Ocean Freight v/s Air Freight: Which is best?

Air freight is levied when you send goods via air and ocean freight is levied when you send goods via sea. Before you choose which mode of transport is ideal for you, you have to consider quite many factors. In general air freight is safer, faster and more reliable than ocean freight. Air freight is ideal when the cost of shipping falls less than 15- 20% of the value of goods which have been shipped.

Air freight and hazardous substances

Airlines have very strict regulations when you have to send across any kind of hazardous substances.

There is a very long list of items which come under ambit of prohibited items as per air freight. This list varies according to the national law and the airline regulations. Some of the items in prohibited list include:

gases (such as lamp bulbs)
all things which are flammable (such as perfumes)
any kind of toxic or corrosive items (such as batteries)
magnetic substances (such as speakers)
things which can lead to public health risks (such as untanned hides)
oxidizers as well as biochemical products like chemical medicines
Anything which has a danger sign on its packaging.
Packaging is also subject to certain restrictions when it comes to air freight.

So, all this makes it very important to ascertain the nature of your cargo.

All about ocean freight

Ocean freight is much slower in speed than air freight. The custom issues and the port holdups can actually lead to a lot of delay. Also, smaller shipments are difficult to send as till the time container is complete, things do not move ahead. These days certain forwarders have started to offer facilities for express ocean services. These are also known as Express Ocean services or Expedited LCL. In such services the time taken is relatively less. Typically, it is believed that shipping by sea is cheaper as compared to shipping by air. But this holds true only when you are shipping huge loads.

Size of the load

Before you choose between air and ocean freight keep the cost factor in mind. Every business person has a budget. So, in case your budget allows you to send goods by air, choose air freight otherwise you can opt for ocean freight. Airlines usually charge by chargeable weight. Chargeable weight is gauged from a combination of weight of shipment and its. Sea carriers usually charge in according to per container rates. The standard containers are 20’ and 40’. So, weight is a very big factor. In case you are shipping less than the container load, your price will be determined by cubic meter. So for larger and heavier shipments, it is better to opt for ocean freight than air freight. Also as the shipment gets smaller, the margin between prices falls down and it is possible that air freight will be less expensive.So always check and compare transport prices and also check the review of transport services to get the best transport booking experience.

So, bear all these points in mind before you choose between ocean and air freight.