The packaging is part of a business marketing strategy to drag customer’s attention. Customers usually judge the product by its packaging. Alluring and decent packaging intrigues the buyers. The packaging is the last chance of a sale. The packaging is as important as the product itself. It plays a vital role in consumer’s decisions.
What if I compromise on the packaging?
Well, the packaging is the backbone of your sales. Your products are displayed on retail shelves. There are many other similar products on the same shelves. To win the sales battle your products have to be attractive enough to entice the buyers. Now the question is how will you catch the potential eyes of customers?
The best way to make your product look amazing is thought product packaging.
Almost 75% of decisions are influenced by packaging. Custom boxes wholesale can make a bold statement about the product and explains why customers should buy your product only. If you fail to design amazing packaging for your product, it is going to cost you big. No matter how good your product is? It will simply fail without a good box. Your sales will start to fall off. Packaging that doesn’t connect to customers’ hearts has no chance of success.
Let us explain why you should never compromise on your product to give it more clarity.
Brand Awareness:
Imagine you have launched a new product. How will your potential customers know about it? Well, packaging spread brand awareness and acts as a brand ambassador. The shape, color, and style of custom packaging boxes define the personality of your product. Attractive packaging compels customers to take the product home even when the customer doesn’t actually need it. Logos on your box creates your identity. The customer uses the information on the box to decide if they want the product or not. When your products are placed on retail stores, your bath bomb packaging makes customers aware of your brand and its products. Your packaging will set you up from competitors.
Innovative packaging attracts customers and gives your product an edge over other similar products in the market.
Attracts Buyers:
Give your customers two products of the same quality. One packed in simple whereas the other packed in custom packaging. Which product customer will choose?
Customers will most likely choose attractive custom box packaging. Whenever you are planning to pack your products always think about what consumer’s demands from your brand. Custom Box Packaging can leave a first and everlasting impression in the customer’s mind. Choose color and style that can appeal to customers. Once your product creates a positive impression in the end user’s mind then nothing can stop it from being successful. Your custom box packaging is a reflection of your brand’s vision. Always use premium material and quality inks for your custom box packaging. Some key factors that can influence customers are:
- Reusable packaging
- Practical packaging
- Informative packaging
- Good quality
- Convenient to carry packaging.
When you incorporate all the above-mentioned points in your packaging you will be able to gain maximum sales from the market. Properly packed products with all relevant information will increase customer satisfaction and sales.
Retains the Customers:
Customers love products whose packaging can interact with them. Sharing details like ingredients, expiry dates, etc. earn the customer’s trust. When you use premium quality for your packaging it helps to retain customers for a longer period of time. Low-grade material for packaging ruins your customer base. No one likes odor and chemically reactive packaging. Packaging can win customer’s sentiments. Use sustainable packaging to bring your positive contribution to the environment and make your customers feel happy.
Product Protection:
We all know the primary purpose of packaging is to provide protection to the products. Attractive but low-grade packaging will bring bad repute to your brand. For instance, think of a customer who opened an attractive box just to find out that the product is damage. Will the customer trust the brand again?
Attractive packaging and spilled product will certainly not leave a good impression on customer mind
Customers buy a product thinking the packed item will be safe. Packaging that is right-sized, durable, sealed and moisture resistant can provide the safety that the product needs. Don’t overdo the packaging. No need to make it so complex that the customer gets frustrated while opening it. Customers love it when the packaging can be opened without any hassle.
Transportation and Better Storage:
Packaging facilitates the storage and transportation of products. Packaging ensures the product is handled properly during shipment. It acts as storage for products and protects the products in warehouses.
Conclusion;
In order to sustain the market, you need quality packaging. If you overlook the importance of packaging, your business has to bear following dire consequences from poor packaging.
- The shelf life of the products will be reduced. Your products will be either returned or will lie unsold at retail shelves.
- The product image will be destroyed. Negative branding could generate for your brand.
- Goods will get damaged during transit and on shelves. This will not only repel customers but will also increase your repair cost.
You might save some buck by using the same orthodox packaging but your brand will also suffer. Customers will demand a return and you will get bad reviews. You will lose your potential customers and your place in the market.